Digital Marketing Strategy
In order to run successful marketing campaigns, you need to have a solid plan that will help you make the right decisions and guide you towards reaching your specific business targets.
A good strategy should include an audit to check that all requirements are in place to help your business manage all the touch-points for all the key activities. This should cover the plan, reach, act, convert, and engagement points.
Social Media Marketing
Social media marketing is the use of social media platforms like Facebook and LinkedIn to run advertisements and connect with your audience to increase sales and drive traffic to your website or online store. This can involve posting enticing content on your social media business page, running social media advertisements, and engaging with your audients to generate leads.
There's a range of management tools out there that can help get the most out of social media advertising.
Pay Per Click (PPC)
Pay per click marketing is a type of internet advertising where you pay a certain fee every time someone clicks on your advert. You are basically paying per visit to your website or online store.
This form of advertising is most popular with search engines like Google where every time a user searches for a product or a service, your ad pops up at the top and at the bottom of the search result page depending on how much money you've placed for each click.
This form of advertising is important because you can't just rely on organic searches alone if you want to generate enough leads if there's such thing as enough leads.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use when searching for the products and services that the business and website attempt to sell.
Traffic from search engines is highly desired, as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for a product. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising.
Here at Optisch Kreativ, we offer all aspects of onsite SEO and offsite SEO. This includes Google Adwords.
Video advertisements are more engaging than just still picture advertisements. The reason for this is because it's easier to digest and it gives out more information about the product since you have more than one frame to work with to breakdown the benefits of the product you are trying to sell. One other benefit of video marketing is that it's easier to share it across multiple online advertising platforms.
Email marketing is a form of marketing that is direct as a means of communicating commercial and targeted messages to your captured leads and audients to enhance the relationship between you and your current and/or previous customers to help encourage their repeat business support.